Privacy Policy | CK Farr Dentistry

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CK Farr Dentistry — Atascadero, California

Effective Date: February 17, 2026

CK Farr Dentistry (“we,” “us,” or “our”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at ckfarr.com (the “Site”) or interact with our practice. Please read this policy carefully. By using the Site, you consent to the practices described herein.

1. Information We Collect

Personal Information You Provide. When you use the contact or appointment request forms on our Site, we may collect the following information:

First and last name
Phone or mobile number
Email address
Preferred appointment date
Patient type (new or existing)
Messages or comments you submit
How you heard about us (referral source)

New Patient Forms. Our Site contains links to third-party new patient intake forms hosted by Yapi (yapi.me). Information submitted through those forms is governed by Yapi’s own privacy policy, and we encourage you to review it. Any health or medical information submitted via those forms is handled in accordance with applicable healthcare privacy laws, including HIPAA.

Automatically Collected Information. When you browse the Site, we may automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URLs, pages visited, and the dates and times of your visits. This information may be collected through cookies, web beacons, or similar tracking technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and schedule appointments
To communicate with you regarding your dental care
To improve our Site, services, and patient experience
To send appointment reminders or follow-up communications
To analyze Site usage and traffic trends
To comply with legal obligations and protect our rights

3. Cookies and Tracking Technologies

Our Site may use cookies and similar technologies to enhance your browsing experience, analyze traffic, and understand visitor behavior. You may adjust your browser settings to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features on the Site.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may share information with trusted third-party vendors who assist us in operating the Site, managing appointments, or conducting business operations (e.g., Yapi for patient intake forms, CareCredit for financing), provided they agree to keep your information confidential.
Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. HIPAA and Protected Health Information

As a dental practice, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA) with respect to Protected Health Information (PHI). Any health or medical information you provide to us in connection with your dental care is handled in accordance with our separate HIPAA Notice of Privacy Practices, which is available at our office. This website Privacy Policy applies to information collected through the Site and is separate from our HIPAA obligations.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to third-party websites or services, including social media platforms (Facebook, Instagram, Twitter) and external patient form providers. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any external site you visit.

8. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 through the Site. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us so that we may take appropriate steps to remove that information.

9. Your California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect about you, the right to request deletion of your personal information, and the right to opt out of the sale or sharing of your personal information. As noted above, we do not sell your personal information. To exercise any of these rights, please contact us using the information below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Questions About This Policy?

CK Farr Dentistry

5425 El Camino Real, Atascadero, CA 93422

Phone: (805) 461-3422

Email: office@ckfarr.com